Peter Rad lives in New York, and works internationally as an artist and commercial photographer. His award-winning work has received critical acclaim, and is featured extensively in top-level magazines, high profile advertising campaigns, and fine-art exhibitions.
Drawing from his background in painting and a passionate love and understanding of the moving image, Peter directs his characters and carefully manipulates environments to create images that retain a realist honesty in their documentation. Through his thorough execution of lighting, this documentation is embellished with a measure of theatricality. He often scripts dialogue for the actors in his images, resulting in a filmic style of tableau photography. The images have become well known for their narrative quality, as well as a unique ability to highlight that most interesting split-second moment just before or after an action takes place.
Peter has been a faculty member in the MFA Photo & Related Media Department, and the BFA Photography Department at the School of Visual Arts in New York City. Additionally, he regularly gives lectures and workshops, both nationally and internationally.
Select Commercial Clients
American Express, AT&T, Ballantines Scotch, BAM, BNY Mellon, Channel 4 (UK), Cheerios, Christies, Citco Markets, Cointreau, Deutsche Bank, EA Sports, EON Energy (UK), Heart FM (UK), Hertz, IFC, ITV (UK), Jameson, Johnson & Johnson, La Française des Jeux (France), Microsoft, MasterCard, Napster, New York Times, NewsCorp, Nexium, Nokia, Philips, Optum, Orange (France), Rockport, Sam Adams, Skyteam, Sony, Sony-Ericsson, Sotheby's, SSGA Insurance, Telecordia, The Observer (UK), TUMI, Travelex, Tresiba, United Way, Walt Disney Co., X Box
125 Magazine, 2wice Magazine, Architect, Arena, Big, Blender, Cosmopolitan, D - La Repubblica, Details, Dutch Magazine, Esquire, Fast Company, GQ Magazine, Harper’s Bazaar, L'Officiel, LA Style, Life Magazine, Maxim, Men's Health, New York Magazine, T-New York Times Style Magazine, Time Magazine, Oprah Magazine, Oyster, Popular Science, Portfolio Magazine, Proto Magazine, Stern, Condé Nast Traveler, Vogue, Woman Magazine, Women's Health.