Peter Rad lives in New York, and works internationally as an artist and commercial photographer. His award-winning work has received critical acclaim worldwide, and is featured extensively in top-level magazines, high profile advertising campaigns, and fine-art exhibitions.
Drawing from his background in painting and a passionate love and understanding of the moving image, Peter directs his characters and carefully manipulates environments to create images that retain a realist honesty in their documentation. Through his thorough execution of lighting, this documentation is embellished with a hyper-reality and theatricality. He also often scripts dialogue for the actors in his images, resulting in a filmic style of tableau photography. The images have become well known for their narrative quality, as well as a unique ability to highlight that most interesting split-second moment just before or after an action takes place.
Peter’s versatility and depth as a narrative image-maker is further evidenced in his portraiture and landscapes, which surround and expand on the main scene studies.
Aside from his advertising, editorial and fine-art work, Peter has been a faculty member in the MFA Photo & Related Media department, at the School of Visual Arts in New York City.
STUDIO
107 N 9th Street · Suite 1R · Brooklyn, NY 11211 · USA
+1 718 388 2731
info@peterrad.com
AGENT INFO
AMSTERDAM
100% Halal Productions BV
Agent: Gijs Determeijer
Herenmarkt 10 · 1013ED · Amsterdam
+31 20 6391402
+31 6 24927213 (mobile)
gijsdetermeijer@gmail.com
www.100procenthalal.nl
ASIA
2C Names
Agent: Andrew McLennan
123 Reservoir Street · Surry Hills NSW 2010 · Australia
+61 411 642 404
andrew@2cnames.com.au
www.2cnames.com
AUSTRALIA
The Names Agency
Agent: Annabel Blackett
2/59 Gould Street · Bondi Beach NSW 2026 · Australia
+61 4 9130 4400
admin@namesagency.com.au
www.namesagency.com.au
FRANCE
Laurence Bonduel
32, rue La Bruyère · Paris 75009 · France
+33 1 45 26 66 89
+33 6 07 58 77 15 (mobile)
laurence@laurencebonduel.com
www.laurencebonduel.com
GERMANY
Emeis Duebel
Agents: Florian Emeis, Jan Deubel
Choriner Straße 4 · 10119 Berlin · Germany
+49 0 30 40 500 481
kfe@emeisdeubel.com
jd@emeisdeubel.com
www.emeisdeubel.com
USA
Brite Productions
Agent: Matt Nycz
31 W 27th Street · Studio 10B · New York, NY 10001
+1 212 481 1720
+1 917 566 4840 (mobile)
matt@briteproductions.net
www.briteproductions.net
CLIENT INFO
Commercial Clients
Advertising
American Express, Ballantines Scotch, Channel 4 UK, Cheerios, Citco Markets, Deutsche Bank,
EA Sports, EON Energy, Hertz, ITV (UK), Johnson & Johnson, La Française des Jeux (France), Microsoft, MasterCard, Nokia,
Napster, New York Times, Philips, Orange, Rockport, Skyteam, Sony, SSGA Insurance, The
Observer (UK), United Way, X Box
Magazines
125 Magazine, 2wice Magazine, Architect, Arena, Big, Blender, Details, Fast Company, GQ Magazine,
Harper’s Bazaar, Life Magazine, New York Magazine, T-New York Times Style
Magazine, Oprah Magazine, Oyster, Portfolio Magazine, Proto Magazine.